XXVII. AMBER MYHRE BOSCH
Stylist ___ Ilovefake Magazine. PRESTAGE Magazine. The Ones2Watch.
“ It’s a collaboration. We need each other to create magic. ”
ElysiumEditorial: Your work is an intense illustration of form and silhouette, creating visuals completely engaged to the garment. We assume you studied some form of fashion construction in order to acquire such skills?
AmberMyhreBosch: I actually studied Criminal Law. But in the end I have chosen to follow my passion which is to be creative, to create and to be inspired by creativity
EE: Were you always so vividly creative and set on a career in the industry, or did you somewhat stumble upon your styling strengths?
AMB: I’ve always loved architecture, design and art. After my studies I knew that I wanted to work in the creative sector, possibly doing something which would include the three above. I met a stylist and I started assisting her. My love for styling grew after assisting more stylists, each with their totally different points of view. After a while I started to make my own fashion stories. Along the way I found out that architecture, design and art are my guidelines for a fashion story and therefore the three combined are my styling strengths
EE: In a world where things are judged on their visual value, how do you tackle your personal style in relation to your daily wardrobe and the way in which you present yourself? On a similar note, do you ever find that the way in which you dress yourself ever spills over into your editorial work?
AMB: The pieces that I use to style in my editorial work are pieces which I love and inspire me. I love a minimalistic approach to colour and design, I love it when the clothing kind of talks to me, tells me a story. I often wonder how I could translate my more extreme editorial ideas into a more ready-to-wear style for myself
*Photography: Meinke Klein@Unit _ Model: Joelle@Anka Models
*Photography: Meinke Klein@Unit _ Model: Claire@Ulla Models
EE: It seems you favour a subtle narrative in relation to the way you approach your styling. A story that needn’t be set in stone, instead toying with the viewer and their own imagination - Is this a fair observation?
AMB: Yes. I want viewers to think about my work, have questions like 'how did she do that?' or 'what is that?' I think it’s very important to leave an impression. I don’t want people to look at my stories then forget them minutes later
EE: Be it the gathering of a models hair about a shirt collar, a colour theme even down to a models nipple or a slight twisting of a skirt hem, your work seems to be meticulously considered. Do you favour a stringent planning approach to each editorial, or do you prefer to ‘go with the flow?’
AMB: I am a conceptual thinker, and when I add things to my story I have to think it over because it takes some time to create. Similarly when I plan my sets I love a watertight plan. Though most of the time I have to go with the flow. You can meticulously think things over, but when the set isn’t nice on the model or when something doesn’t fit quiet right I must be able to instantly change the way I’m thinking
EE: You certainly seem to opt for intelligent design, some might argue that such pieces can actually only be appreciated in the flesh. How would you respond to this thought?
AMB: I suppose this is true, but it’s important for me to add those pieces, even though on occasion it’s not very noticeable. I will always see and appreciate each piece on its own design merits
EE: An OTT deliberately testing editorial results in a transient sense of shock, whereas quality will always remain. Do you aim to create visuals that will stand the test of time?
AMB: In my opinion the test of time is more a feeling or a subjective emotion. I’m very aware that I am my own toughest client, so I tend to judge an editorials success on how I feel towards it. If I still like it months or even years later, that’s certainly a great bonus
EE: Speaking of, you might argue such staying power somewhat mirrors the intention of many an artist. The creative world is regularly ordered by importance to the masses, with artists at the top of the charts and fashion designers at the bottom. Would you agree with this hierarchical way of thinking and if so where would you place a stylist?
AMB: I believe fashion designers are artists, as are stylists. A stylist must allow themselves to get inspired by the designs, let the designs tell the story and then build their own story. Collecting and moulding more wonderful design pieces, adding their own creative thoughts. It’s a collaboration. We need each other to create magic
*Photography: Catherine Conroy _ Model: Roos Bouhuis@Ulla Models
EE: We were recently lucky to spot a mention you made of Oda Pausma on ‘The Ones2Watch,’ a designer we were initially unaware of but instantly in awe of. Along with Oda, do you feel there’s a creative who is illustrating a perfect vision of the future through their work?
AMB: All creative’s are trying to push the boundaries in their own unique way. Every creative has their own vision of the future, their way of seeing it. If you feel attracted to the work of a designer or a stylist you might think alike. In which case their work would represent YOUR perfect vision or translation of the future, the perfect vision of the moment – not necessarily everyone else’s
EE: Naturally I use the word perfect loosely. If we were ever to establish what constitutes as perfection in a design sense, the need to change every 6 months would inevitably become void, right?
AMB: Designing and styling, everything that involves creativity isn’t a given. It involves emotions and feelings, the need to create and to recreate. That need is never over, but always in movement, always ready to invent new exiting things or to recreate old trends and to make them different, exiting and relevant again. An idea can be perfect for a while, but for a creative it is never ‘perfect’ but perfection in motion. A never ending process
EE: How do you see your own body of work progressing in the near future – anything exciting in the pipeline you might wish to air?
AMB: I hope that my career will expand to international levels. But with everything in life you can’t sit and wait for it to happen, you have to make it happen
EE: Care to offer any tips to the budding stylists amongst our readers?
AMB: Be patient and always follow your heart. Be open to comments about your work from others, learn from it but never forget why you create what you create. That is who you are
EE: Finally, Elysium (E): A place or state of perfect happiness – When are you at your happiest?
AMB: When I laugh so hard to the point of tears running down my face
*Photography: Hermanna Prinsen@Eric Elenbaas _ Model: Lotte Tuinstra @Fresh Model Management
*Photography: Jasper Abels _ Model: Nyok@Tjarda Model Management (Thumb image taken from this editorial)